RITE
Sun is the symbol of new start and the origin of everything. One of the most rich culture, Chinese, was established from the east and spread its essence to the world humbly. We carry on the spirit and craft the best eyewear. Just like the sun rising, it is a new definition for eyewear.
Philosophy
Excellent quality with reasonable price is not a dream anymore. We redefine your everyday essential by minimizing the cost and cutting off the profit from market standard and returning it to our customers. We harmonize in the aesthetic of design, the quality of material, the craftsmanship of masters and the versatility of price with the eyewear. Just like the sun rises in the east. It is a revolution of eyewear.
Top Tier Material
We use the top tier material, Italy Mazzucchilli Cellulose Acetate and Germany Zeiss Optical Polarized Lenses, to create the best quality eyewear in the market.
The Cellulose Acetate has great strength, free skin irritation, decent surface gloss, and rich texture. We use the Italy Mazzucchilli Acetate that is the best in the industry for more than 150 years.
It provides not only the excellent texture, but outstanding durability for RITE eyewear.
Leading the optical industry for more than 170 years, ZEISS is the top manufacture of lens and offers 100% UVA and UVB protection.
RITE eyewear uses the iconic ZEISS optical lenses with over 80% absorbance and filter category 3 ( 8~18% transmission) that is excellent protection and fits in driving suitability.
Japanese craftsmanship
RITE eyewear is made in Sabae, Fukui, Japan. Sabae, "City of Glasses", is one of the largest eyewear origins and is famous for the craftsmanship over 100 years .
We collaborate with experienced craftsman in Sabae and blend the modern design that fits most of Eastern and Western into the world famous Japanese craftsmanship.
Reasonable Profit
More than 80% of eyewear are produced by single Italy corporate. Its business model shapes the whole market and overprices the product.
However, reasonable price with outstanding quality is not a dream anymore. We approach the consumer by reducing the cost from the manufacturing process, minimizing the marketing expense and cutting off the profit from market standard and returning it to our customers.
Signature Design From Taiwan
We analyze more than 10,000 data of head measurements and summarize the best fit for most of Eastern and Western. Based on our database, we provide three frame types to fit different shapes of face and styles.
We are proud of our signature temple design and the head to temple weight ratio. It is our goal to provide the most comfortable wearing experience.